Message from Alan Duff to parents

Greetings from the Duffy Team, parents

It feels like we're one big family and I guess we are if we've been around in your children's lives for the last 15 years.  A few of our very first Duffy book kids are now parents!  A bit young but we love them all.  We've always had our Duffy children's best interests at heart.  And in this tougher world of big changes, we feel an even greater sense of responsibility.  Because the person with the least education is the first to suffer in any economic downturn.  Not what we want for our Duffy kids.

So, parents, can you please give 'em the message, "It's cool to read, it's cool to achieve." And unless you are a sports superstar, you won't get there without reading heaps.  Oh, and there is no shame in having ambitions, in aspiring to be the best.

With warm regards from Alan Duff and all the Duffy Team.