Monday 7 March 2011

Duffy and libraries combine to spread reading message to New Zealand schools





Every year, two groups of travelling actors journey from North Cape to Bluff bringing the message It's Cool to Read and Cool to Achieve to tens of thousands of Duffy kids.

The Duffy Theatre first performed in 1997 when the programme was in its infancy.  Now, with over 500 schools to reach each year this exciting live 45 minute show has become a Duffy institution and a highlight of many school calendars.

In previous years Duffy kids have been enthralled by shows such as Duffy's Dance Diary AdventureDuffy's Time Travel Adventure and Duffy's Occupation Exploration.

Now in 2011 Duffy is undertaking an exciting new adventure in Duffy's Book Bus Adventure.

Mr Barrier sets out to shut down the library service since it makes no money. However, the show's hero Duffy and his librarian friends Awhina and Tiaki pull out all the stops to ensure that libraries remain free and available for their community.

The story reaches beyond school halls thanks to a partnership between Duffy Books and Public Libraries of New Zealand. Every child who sees the theatre will be given a card which is stamped whenever they visit their local library. Once they collect five stamps they receive a free book to keep, thanks to Duffy Books in Homes and Scholastic.

The message is supported by the Duffy Theatre's new sponsor, New Zealand Post. Already a supporter of the Duffy Books in Homes programme via its sponsorship of the New Zealand Post Award for Great Effort in Reading and Writing, the company has now become the first major sponsor of the troupe which has been running since 1997.

After every performance three children chosen by the school will receive a certificate and book from the finalists of the 2011 New Zealand Post Children's Book Awards. This award recognises children who have made an extra effort in their reading and writing and gives them access to some of the latest high quality books from New Zealand authors.

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